Strategic Alliance Missions are planned by Malaysia Australia Connect from Perth, Western Australia to Kuala Lumpur, Malaysia and CEO’s and their representatives from various industries from Australia are invited to register interest. The program focus of a Strategic Alliance Mission is to explore potential market entry, business partnerships, distributorships and corporate joint ventures including asset/property investments. Missions will include participation in a Forum that includes formal presentations from leading business and government representatives and private one to one meetings between potential strategic alliance and partnering companies. Relevant senior representation by Malaysian Government agencies will be included to provide an insight into the economy, the business environment and the commercial advantages of investment and partnering in Malaysia.